Easter presents opportunities and the giants of chocolate reckon they know how to make the best of them.
BIG selling favourites from Mars Chocolate are being released again for Easter.
The Malteaster Bunny will be available in singles and in multipacks and Galaxy Golden Eggs will be back in a sharing bag and with a large egg with an RRP of £5.29.
And new for 2017 is the Celebrations Gift Pack with in RRP of £4.99.
Among the Mars eggs, Maltesers, M&Ms and Mars will be available in a medium size with an RRP of £3.05 and Galaxy, Ripple and Minstrels luxury eggs come with an RRP of £5.29.
Mondelez International is bringing back the Cadbury Creme Egg, Caramel Egg and Dairy Milk Bunny Mousse Vanilla.
And it is introducing the new Cadbury Dairy Milk Egg ‘n’ Spoon Oreo. The c-store exclusive Gooless Creme Egg promotion will be running again from January.
A Mondelez spokesperson said: “Shoppers are looking to buy a seasonal treat for themselves and family to build excitement at the start and throughout the season.”
The single-serve lines are now worth £56m and purchases are largely impulsive, the spokesperson said: “These products provide a great opportunity to start seasonal sales off early.”
Bep Dhaliwal, trade communications manger at Mars Chocolate said: “Easter is on the radar for consumers as early as January so retailers should ensure they are stocked up from the beginning of the year, with a particular focus on treat products like Malteaster Bunny.”
Other Mars advice includes placing Easter products at front of store as shoppers are more open to impulse purchases when they first arrive in store, and using promotions to trigger purchase and encourage consumers to buy more eggs.
“Gifting is a major factor at Easter so retailers should ensure they stock a range of small, medium, large and luxury eggs for all ages and budgets,” Dhaliwal said.
