Selling the specials

Whitley Neill Orange Vodka – one of the latest premium spirits from Halewood Wines and Spirits.

THERE’S a strong argument for the positive retail effect of a premium drinks range at Christmas from drinks brand owner and distributor Halewood Wines and Spirits. Brand manager Tina Connolly said the festive season sees shoppers willing to push the boat out.

“Consumers start to become a lot more adventurous in their tastes,” she said.

“They feel more inclined to treat the family to their favourites, discover new trendy alternatives and ultimately to stock-up on everything – creating cocktail concoctions, a celebratory toast, a cooking ingredient or a stocking filler.

“With home bartending and specialist knowledge on the rise, the spirits category is continuing to boom. There’s a more conscientious approach to drinking, which is quality over quantity, so consumers are willing to invest in their selection at home to be able to offer guests an interesting array of options.

“Gin in particular is one of the quickest growing spirit categories, whether you want a beverage that’s long, short, refreshing or sweet – gin is the perfect spirit to use as a base to cocktails or for a classic G&T with a seasonal twist.

“Although independents don’t set out to be a one-stop-shop, they can tap into all areas, by stocking staples and specials.

“Halewood’s portfolio ranges from Crabbie’s Ginger Mulled Wine and Tsingtao beer to a luxurious spirits collection; including super-premium Liverpool Gin and Liverpool Vodka, premium Whitley Neill and classic JJ Whitley,” she said.