COOKED meat brand Welly is living up to its name with a new campaign that encourages adults and children to grab their wellies and head outside.
The Welly ‘Puddle of the Year’ photography competition urges consumers to embrace the vagaries of the British weather and snap a picture of their favourite puddle.
To support the campaign, Welly has teamed up with a selection of parenting bloggers and photography schools to ensure a vast range of entries. Entrants will be invited to submit their photograph to a specially-built tab on the Welly Facebook page before being judged by Adrian Brooks, award winning photo journalist, and Welly marketing controller Richard Morris.
“As a brand with families and the outdoors at its core, we felt that Puddle of the Year was the perfect fit,” said Morris.
“By running the campaign on Facebook we hope to achieve high levels of engagement with both new and existing fans and build on brand awareness.”
The competition will close on 31 October and a list of the prizes can be found on the Facebook page.