CHILLED foods supplier Kerry Foods is bidding to boost sales of butters, spreads and margarines in convenience stores with a new line-up of Kerrymaid price-marked pack spreads.
Available now, Kerrymaid Buttery, Kerrymaid Spreadable, Kerrymaid Sunflower Light, and Kerrymaid Olive will all feature price-marked packaging.
Quoting Nielsen Scantrack and Kantar Worldpanel research findings Kerry Foods says the butters, spreads and margarines category is now worth £1.25bn and products from the category play a role in one in five meal occasions in Britain.
“There is a huge opportunity for a range of quality, competitively-priced offerings from a brand that we believe will resonate strongly with UK shoppers,” said Sally De’Ath, senior national account manager for convenience at Kerry Foods.
“More than three quarters of UK households – 20m – buy into this category, and our research shows they are looking for quality offerings at competitive prices from a brand that they know will deliver on taste.”
The new PMP line-up, available to order through chilled and fresh delivery service Fresh to Store (Kerryfresh), includes:
• Kerrymaid Buttery – described by the company as the lead SKU in the range and made from buttermilk to deliver a strong butter-like taste (PMP £1.49 500g)
• Kerrymaid Sunflower Light – a lower fat option with 85% less saturated fat than butter (PMP £1.49, 500g)
• errymaid Spreadable – made to spread straight from the fridge (available in 500g PMP £1.69 )
• errymaid Olive – made with Mediterranean olive oil (PMP £1.69, 500g)
“Buttery and Spreadable formats now make up 50% of the BSM market, but healthier options such as Olive and Sunflower Light are also growing,” said De’Ath.
Free point-of-sale material designed to help push sales during the launch period will be available to retailers from Fresh to Store van sales reps and at
http://shop.freshtostore.co.uk/pos
