Bake-off firm says dual-site with coffee to boost morning sales
SANDWICHES and hot and cold prepared foods form the backbone of some of the best current c-store food-to-go operations and bake-off specialist Aryzta Food Solutions’ UK retail commercial manager Vincent Brook is keen to stress the category’s current success and significant potential.
“Food-to-go shoppers are incredibly valuable, spending 10% more and buying 33% more items than the average c-store shopper, with 42% citing hot food as a reason to return,” he said.
“The importance of hot on-the-go breakfast items cannot be overlooked. The Pierre’s food-to-go solution enables retailers to meet the need for hot, fresh breakfast options that can be eaten on the move.
“More and more independent retailers are looking at dual-siting their in-store bakery fixture next to a coffee machine to give added appeal for shoppers looking for an all-round breakfast solution on the move. It’s a simple but effective way to boost on-the-go breakfast sales.”
• Chilled food manufacturer Samworth Brothers has launched the Deli Bite brand, a range of food-to-go items including fresh sandwiches, wraps and flapjacks, as well as toasties, pasta salads, panini and filled crusty rolls.
• Urban Eat has unveiled a range of vegetarian and vegan products. Its Roots range, approved by the Vegetarian Society, contains nine different sandwiches and wraps including Beany McBeanface – a spicy bean, pepper and guacamole tomato wrap.
