Premier breaks 3300

Premier-exterior-croppedPREMIER, the UK’s biggest symbol group, now has more than 3,300 Premier stores in the UK, brand owner Booker says.

The total includes 330 new members recruited into the group during the last financial year.

The growth follows the relaunch of Premier in February in a programme designed to to help retailers “sell more and make more” with developments in food to go, kids zone products, bigger packs, non-food lines and  products to “feed the family”.

Martin Swadling, director of Premier: “We have taken the learnings from our trial store in Sheffield and rolled them out across the estate with over 100 now currently reflecting this.”