MARS Chocolate UK is bringing back its Sweet Sundays promotion.
The activity, which offers consumers the chance to get their hands on free Sunday cinema tickets, is returning for what will be its biggest ever year.
The Sweet Sundays campaign features on packs of several Mars Chocolate bitesize products, including: Maltesers, Galaxy Minstrels, Galaxy Counters, M&M’s Peanut, M&M’s Chocolate, M&M’s Crispy, Revels, and Milky Way Magic Stars. Consumers buy six promotional Mars Bitesize Standard pouches or three Mars Bitesize More to Share pouches, before visiting www.sweetsundays.co.uk where they can register a code to redeem their free cinema tickets with a preferred cinema chain. Tickets are valid until 6 November 2016.
Bep Dhaliwal, trade communications manager at Mars Chocolate UK said retailers should capitalise on the activity by using Mars Chocolate UK’s new range of POS materials.
