KRAFT Heinz has introduced more characters to its Heinz Duo Pots pasta range. Warner Bros’ Scooby-Doo and DC Super Friends join the existing portfolio of Peppa Pig, Angry Birds, Ninja Turtles and Hello Kitty.
The company says research has identified that mums regularly look for quick, convenient products to create a healthy meal at an affordable cost. It says its new lines are designed to offer a solution for consumers looking for new products that will interest their children and bring fun to mealtimes.
“Scooby-Doo and DC Super Friends are great additions to our evolving and engaging range of character pasta shapes,” said Brook Aspden, brand manager at Heinz.
“They’re appealing to multiple age groups and deliver great impact on shelf. And mums can be assured that they are providing their children with a nutritious meal that is easy and convenient to prepare – and fun. A must-stock for retailers hoping to tap into that ‘meal for tonight’ mission.”
