TABLE sauce brand Heinz is spending £5m to promote its products this summer.
The Add a Little Magic campaign encourages consumers to combine food with Heinz sauces suggesting it will magically elevate everyday meals from good to great.
And the TV ad will feature Heinz Yellow Mustard on screen for the first time.
Senior brand manager Joel Hughes said: “Although we already see sauces strongly performing during the summer months, Heinz has identified a real opportunity specifically around barbecues.”
