STRESS and mess came out as regular features of infant breakfasts in recent research, according to Kraft Heinz. Reducing those problems was one of the reasons it changed the packaging of its infant breakfast range.
The bag in box has been replaced with a tub.
The launch is being supported by in-store materials and by digital media activity.
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
© 2024 Peebles Media Group Limited. All rights reserved
