CHILDREN’S fruit snack brand Fruit Bowl is focusing on children’s health and education for its 2016 marketing activity.
That includes the launch of Picked & Pressed Fruit Bars and Fruit Bites, a partnership with National Geographic Kids and TV advertising.
Marketing manager Nick Munby said: “The National Geographic Kids campaign comprises of a double-sided wall chart published in National Geographic Kids magazine, with animal stickers available in each Fruit Bowl multipack.
“Fruit Bowl’s customers are also offered a 35% saving on an annual subscription to the magazine via a code on multipacks.”
Munby said: “Research has shown that more than a quarter of parents report that their children can be fussy about fruit, with one in five saying their offspring stick to one or two favourites and 5% saying it’s a struggle to get them to eat any fruit.
“We want to make products that kids will enjoy eating, while at the same time ensuring they are getting the goodness of fruit into their diet.”
• Fresh produce brand marketing company Coregeo says its latest campaign proved the public has an appetite for its Pink Lady apples.
Chief marketing officer Michelle Toft said: “It’s no surprise that the campaign has been a huge hit with consumers because Pink Lady is fast becoming the fresh-fruit snacking favourite because of its superb quality and taste.
“We want people to see a Pink Lady apple as the alternative on-the-go snacking choice.”
