VINE, YouTube, Twitter and other digital sites are being pressed into action for a digital-only campaign for lemon RTD Hooch.
A previous award winner for its TV and cinema ads, the brand is working with well-known faces from the world of digital entertainment for its Outrageously Refreshing online and social media campaign.
Joe Charman, Huw Samuel, Leslie Wai and Stuggy, who are famous for their posts on the short film platform Vine and have a combined following of 5.8m, are featured in a series of comical moments.
Marketing director Simon Green said: “We are excited to bring some of the UK’s freshest original talent together to entertain and grow our loyal Hooch audience.
“Working with a new generation of digital influencers the brand will deliver a comedy- based Outrageously Refreshing social video series that is set to reach 17m users.
“This builds on the brand’s reputation for disruptive and full-on activity.”
Huw Samuel said: “This campaign is so different to what most brands do because Hooch is investing in its social channels for a long-term goal.
“Lots of brands want one or two videos a year while Hooch are providing their audience with entertainment on a longer and higher scale.”
