AUSTRALIAN wine brand Jacob’s Creek is giving consumers the chance to win a trip to the 2017 Australian Tennis Open in a promotion running throughout the summer.
The winner of the competition which features on a special neck collar on the brand’s wines will also meet tennis superstar Novak Djokovic and visit the Jacob’s Creek vineyard.
Other winners will claim one of 500 iPads.
Head of marketing wine and champagne at brand owner Pernod Ricard Toni Ingram said: “We are confident our new promotion will attract tennis-loving shoppers during the summer months and are anticipating a strong interest from the public to win this exclusive trip.
“This promotion also gives us the chance to show our appreciation to all our loyal Jacob’s Creek customers.”
Ingram said Jacob’s Creek is currently growing at 3.6% in value and 10.1% in volume.
• Demand for lighter wine styles has increased in recent years, says Simon Bradbury, managing director of Codorniu UK. And Codorniu has released CodorNEW Frizz in time for summer.
Bradbury said: “Light in alcohol at 5.5%, Frizz is available in two styles – Albariño, with peach aromas and citrus notes and Verdejo, with apple aromas and citrus notes.
“Consumers in the UK, particularly the younger generation, are looking for wines with fruitier taste profiles.
“Targeting the millennial consumer, CodorNEW Frizz provides an introduction to the category for those who may not necessarily enjoy the more traditional styles of sparkling wine, but are seeking something a bit lighter and more refreshing.”
• Scottish fruit wine makers husband and wife team Ron and Judith Gillies of Cairn O’ Mohr toasted success with their own berry wine when they were named in the top three best drinks producers from a field of 400 at the recent BBC Food and Farming Awards. Ron and Judith have been making fruit wines in their Perthshire winery since 1978.
