AHEAD of last month’s changes, which restricted manufactures to producing tobacco in standardised packaging, Imperial Tobacco launched limited-edition 50g tins of RYO tobacco Golden Virginia.
Imperial Tobacco brand manager Madeleine Pearce, quoting the company’s own estimates, said: “Golden Virginia is timeless. Today, its unique connection with adult smokers endures as it commands an almost 16% share of the UK RYO market and over 91% of the RYO premium sector.
“This limited-edition tin retails for £19.65. That’s the same price as a regular 50g pouch, so we’re expecting them to fly off the shelves.
“Retailers should ensure they stock up on this iconic, profit-driving tobacco brand while the offer lasts.”
The Golden Virginia range includes 12.5g, 25g and 50g packs in standard and PMP versions while stocks last.
