WHOLESALER and symbol store group Nisa says last month’s Bank Holiday Bonanza initiative saw it achieve £1.1m in additional sales as retailers took advantage of what it called “remarkable deals”.
The offers were made available for three days on Nisa’s recently launched order capture system.
Last year a November Black Friday event saw a record amount of sales placed by Nisa members in a single day.
Nisa trading director Stewart Smith said more promotional events are planned for later this year.
