Biscuit brand spreads out

CHOCOLATE biscuit Twix has joined the spreads market.

The spread, which contains crunchy biscuit pieces, is packed in a glass jar with metallic label and a 200g jar’s RRP is £2.

General manager for Mars Chocolate Drinks and Treats Michelle Frost said: “Innovation is a key factor in maximising sales and driving growth.

“Our spreads range combines great tastes and familiar brands, to offer greater retail choice and meet consumer demand for more indulgent spreads.”

Frost said Mars Chocolate Drinks and Treats is the fastest growing company in chocolate spread.