NESTLE Purina’s luxury wet cat food brand Purina Gourmet has launched a number of new products for 2016 – including soup.
Based on Purina research which apparently shows that cats love gravy, Purina Gourmet has developed Gourmet Soup, a new innovation with the wet cat single serve category, designed to be added to the Gourmet shopper’s cat menu.
Gourmet Soup contains chicken or tuna, served with a selection of refined broths.
Purina is also launching Gourmet Mon Petit Duo, which it says is the first pet food brand to include two flavours in one 50g single serve pouch.
Providing more flavour variety, the two new multipacks consist of six 50g pouches each, adding to the five existing multipacks in the range.
Finally, Gourmet is also extending its Gold range, with the launch of Gold Savoury Cake – a new meaty cake formula for cats.
The new sub-range is available in the four single serve 85g varieties with beef, chicken, tuna and salmon.
Mark Zaki, Purina Gourmet senior brand manager, said: “As the number one luxury wet cat food brand, we are committed to fuelling category growth through innovation and NPD. We are particularly excited about the launch of Gourmet Soup, which responds to a key consumer demand and provides a brand new feeding occasion. Mon Petit and Gold have both been hugely popular with consumers, so it’s great to be able to extend both ranges and continue to offer consumers choice within their favourite brands.”
Gourmet Soup has an RRP of 78p, Gourmet Mon Petit Duo has an RRP of £1.99 and Gourmet Gold Savoury Cake has an RRP of 50p.
