MARS Chocolate UK has added new combination to its Galaxy Duet range – Galaxy Duet Toffee & Popcorn.
The new single bar, available now with an RRP of 60p, is the latest addition to the sub-brand and follows the launch of Galaxy Duet Cookies & Cream and Galaxy Duet Caramel & Shortcake, which landed in stores last summer.
Supporting the launch will be a dedicated TV push, with a media spend of £600,000 seeing the ‘Moon River’ advert – featuring local artists, Chanele and Bxnjamin – return to UK TV screens for four weeks. The new product will also have a strong presence across social media and digital platforms thanks to a dedicated online launch.
To bring the new product to life in store, retailers will be able to choose from a range of POS and display materials, including pre-filled units and front of store display.
Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: “Both of our original Galaxy Duet singles have performed well and we’re confident this new combination of indulgent toffee and popcorn pieces will prove equally irresistible to consumers.”