Big brand push mixes up and breaks out

Milkybar PouchBIG brands and new products are at the centre of Nestlé activity for Easter and beyond in 2016.

One launch is the introduction of the Milkybar Milkshake Mix Up sharing bag.

A combination of white chocolate giant buttons and chocolate milkshake flavour giant buttons, a  bag has an RRP of £1.59.

A spokesperson said: “Milkybar Giant Buttons is Nestlé’s number one sharing bag and one of the top 10 bags in the market, therefore the brand is ideally placed to further tap into the growing popularity of the sharing bags category, which has seen sales grow 11% in the last year .”

Nestlé’s KitKat brand has launched a Great Break Off campaign which highlights the rituals consumers employ when eating a KitKat.

The campaign is backed by a £2m campaign including a new promotional film for YouTube and social media activity.

The spokesperson said: “The KitKat Break Off event aims to build on the success of 2015’s Celebrate the Breakers Breaks campaign, which drove brand growth by nearly 4% .”