Tetley plans £10m push

TetleyGIANT tea brand Tetley says analysts suggest the market for tea will return to growth within 10 years. In a bid to stimulate tea’s revival Tetley is investing £10m in a marketing campaign that aims to change shopper attitudes to tea.
Work begins this month with a new TV campaign introducing “It Starts With Tea.”
Scheduled to run for eight weeks until March and again in April, the ad celebrates the best of Britain from 1837 – the year the Tetley brothers first set up their business in Yorkshire – to today, including: Florence Nightingale; Winston Churchill; British rock stars; and sporting giants. “It Starts With Tea” will also run in print, digital social media and in store and in-depot activity.