COLOUR coding and bolder names are part of a packing makeover for toffee and caramel brand Werther’s Original.
The re-coloured village design will now be more prominent on packs of Werther’s Original Butter Candies, Creamy Filling, Creamy Toffees, Eclairs, Butter Mints, and will also run on the brand’s sugar-free range.
Sales director Andy Mutton said: “Werther’s is already being consumed by one in seven households and growing 8%, driven by our expanding range and continued heavyweight TV support.
“We believe the refresh brings greater differentiation which
will drive further growth,” he added.
