AUSTRALIAN wine brand McGuigan Wines has launched a major advertising campaign in the UK and Ireland to encourage consumers to “Bring a McGuigan”.
The campaign, which includes a TV commercial, radio and cinema ads as well as three 20-second online videos, looks at taking the right wine to a house party and other social situations.
The brand suggests that if consumers want to take a great quality wine , whatever the occasion, they should “Bring a McGuigan”.
The McGuigan portfolio includes Nepenthe, Tempus Two and McGuigan Wines. In the UK McGuigan Wines is the fourth-largest wine brand by value and volume, and the second largest Australian wine brand.
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