PAMPERS has launched a new product on the UK market – Baby-Dry Pants.
The pants can be pulled on and removed by tearing the sides, providing, says P&G, a quick and easy solution to nappy changing.
Brand director Peter Yorke said: “Nappies are often bought as a distress purchase, which is something that convenience retailers in particular can benefit from by ensuring availability.
“Pampers stands for quality and innovation that supports babies and toddlers in their growth and makes the business of nappy changing as stress-free as possible,” he added.
• The partnership between Pampers and UNICEF has eliminated a serious disease in 17 countries in the last 10 years according to brand owner P&G.
Head of convenience at P&G John Drake said: “Since the partnership began in 2006, the brand’s funding has already helped to eliminate maternal and newborn tetanus in 17 countries, with an estimated 500,000 newborn babies saved and a vaccine reaching a mother and her baby every second.
“However there are still 21 countries where the disease remains a threat.”