Lees of Scotland says its Mini Snowballs consistently prove effective for boosting seasonal sales.
Sales director Bert Croll said: “We always see a strong and consistent uplift in sales of the Lees Mini Snowballs packs in the run up to Christmas time, particularly in convenience stores.”
He said Mini Snowballs are available from October and added: “Seasonal merchandise should be stocked at eye level where consumers are instantly drawn to the packaging.
“This is even more important at Christmas when parents are more likely to buy traditional confectionery items as last minute treats and stocking fillers.”
