REPORTING that 57% of shoppers are looking for value and 61% say PMPs make them more likely to visit a convenience store, Kerryfresh says its Fresh to Store range now boasts 80 products including meatballs, yogurts, desserts, and ready meals with many price-marked at £1.
• Pie manufacturer Holland’s has introduced two-pack cartons for its Potato and Meat Pies and Steak and Kidney Puddings, priced at £2.
Bill Smith-Coats of Holland’s said: “Price-marked packs are becoming more important to the convenience sector with the majority of brands making the move.”
