Femcare brand Always has launched a price-marked pack.
And the new Always Ultra PMP also features a new front-of-pack scale highlighting the size of the pad to help consumers make the right choice.
Brand manager Christina Turner said: “Through our research we were able to find that although currently the majority of sales come from the smallest-sized pads, shoppers are more likely to pick larger sizes when they see the pads out of their packaging.
“Our primary focus is to provide superior protection for women, and our new pack design aims to do exactly this by helping them choose the right size and absorbency.”
The £2.29 PMP is available for Always Ultra Normal Plus with Wings, Always Ultra Normal, Always Ultra Long Plus with Wings, Always Ultra Long and Always Ultra Night with Wings.
Turner said many women buy femcare products on top-up missions and 44% of them are more likely to make an impulse purchase if the product is price-marked.