THE big night in means family and friends can afford to enjoy a good night more frequently and it’s as fashionable as ever, reckons Nigel McNally, MD of Kestrel brand-owner Brookfield Drinks.
“In winter we see an increase in sales of our Kestrel Super Premium 9% ABV product, as consumers are happy to pay a higher price for a premium product for a treat once a week. Kestrel is one of the very few beers to have been awarded the internationally recognised Monde Selection Gold medal for quality,” he said.
“Kestrel Premium 9% ABV is most often bought as a sharing product amongst friends and couples.”