Cooking for the weekend

Breakfast could be hot stuff for c-stores, both for take-home purchasers and those eating on the go.

Quoting figures from Nielsen, Kerry Foods says Britons spend £128m a year on bacon in convenience stores and another £69m on fresh sausages.

Wall's 8 Thick Pork Sausages copy
Almost three quarters of people buying Wall’s sausages have breakfast in mind and Heinz has responded to the reduced sugar trend with a new ketchup.

And, it says, Britons, between them, have breakfast outside their homes 3.1bn times in a year.

Sales director for convenience Clare Bocking said: “Hot food is now being bought by as many shoppers at convenience stores for breakfast as chilled food to go.”

As consumers tend to be busier during the working week, weekends have become a time when families have a traditional cooked breakfast together.

Kerry says research also shows that 17% of shoppers choose a store based on its range of breakfast goods and that 72% of Wall’s sausage consumers buy them with breakfast in mind.

• Heinz agrees that weekend is the most popular time for cooked breakfasts and says 42% of consumption of its HP sauce happens then.

With mums looking for ways to reduce their families’ sugar intake it has created a Heinz Tomato Ketchup with 50% less sugars.

Senior brand manager Katherine Broadley said: “Every squeeze of Heinz Tomato Ketchup 50% Less Sugars contains the unmistakable taste of Heinz.”

 For consumers in a hurry, toast is a breakfast staple and Unilever says the meal accounts for 38% of all butter and margarine consumption.

It says its recent launches, Gold from Flora and Bertoli with Butter, have performed well in the face of a declining market over the last year.