AG Barr is offering three retailers the chance to win eight cases of Rockstar Freeze, an exciting new variant which delivers an innovative cooling sensation.
“Energy shoppers love to try new drinks and exciting new flavours and concepts are the key drivers of Rockstar’s success,” says Adrian Troy, AG Barr’s Head of Marketing. “The brand is continuing this trend with its innovative new variant, Rockstar Freeze.”
Available in Frozen Lime and Frozen Watermelon flavours, Freeze delivers Rockstar’s usual blend of caffeine, taurine and B vitamins that gives drinkers a charged boost of energy, but combines it with a great new chilling taste sensation.
The range performed very well in consumer research with over 80% of shoppers saying that they would buy it.*1
Troy concludes: “Rockstar is currently the biggest energy drink in the Scottish impulse market*2 and Rockstar Freeze offers something new and unique to energy shoppers. Retailers should display it prominently in-store to maximise the sales opportunity.”
Sources: *1: LVQ Consumer Research April 2015 *2: Nielsen Scantrack, Value Sales, MAT to 23.05.15, Scotland Impulse
Three retailers will each win eight cases of Rockstar Freeze (price marked at 99p).
To enter simply email us your answer to the question below along with your name, plus the full name, address and telephone number of your shop.
What of the following is NOT a Rockstar Freeze flavour?
a) Frozen Lime
b) Frozen Watermelon
c) Frozen Carrot
The closing date is 30 September 2015. All entries received by that date via this website and received by post go into the hat and the first three correct entries drawn win the cases of Rockstar. There’s no alternative to the prize and the editor’s decision is final.