AT-work and at-school food consumption is not longer all about lunch says Susan Nash, trade communications manager at Mondelez International.
She said: “One in three people in the UK skip breakfast during the working week, the main reason being a lack of time, and consumers may want to pack a quick and convenient alternative to grab on the move.
“Retailers can maximise the morning occasion by stocking on-the-go formats on the counter or near hot beverages and fresh fruit.”
She said Belvita breakfast biscuits have become the country’ s biggest seller among healthier biscuits.
She said: “The brand revolutionised the biscuit sector by introducing a new consumption occasion.”
Belvita breakfast biscuits are available in single 50g portion packs, in Strawberry Duo Crunch, Honey & Nut, and the recently introduced Crunchy Hazelnut variants.
