DEMAND for healthier snacks has prompted CSM Bakery Solutions to develop a reduced-fat doughnut.
Available as a sugared ring or a cocoa ring the doughnut has 40% less fat and 45% less saturated fat than a standard doughnut.
Trade marketing manager Lisa Boswell said: “The reduced fat doughnut’s success is proof that consumers do still want to indulge in a sweet treat but also want to have the choice of a reduced fat option.”
The reduced fat doughnuts are best displayed alongside a store’s range of cookies and muffins, she said.
“They are prepared by a simple thaw and serve so offer the ultimate in convenience.
“Sweet bakery products are an important component to a successful lunch time trade, and if the right range is stocked the products can be sold throughout the day.”
