Energy and sports drinks specialist Boost Drinks has appointed Kirsty Birks as strategy director.
Birks joins from the consultancy Propaganda, where she was on the board leading Brand Discovery. Previously she headed the Northern Ireland consumer planning division of Diageo.
She will work with Boost Drinks managing director Simon Gray, and the senior team, as Boost follows plans to expand in the UK and abroad.
The firm says Boost is currently achieving double-digit, year-on-year growth.