INCREASING demand for low-priced packs of cigarettes has prompted JTI to add Sterling and B&H Blue Superkings to its list of lines available in packs of 18.
Head of communications Jeremy Blackburn said: “B&H Blue Superkings 18s is a timely launch, with superkings currently holding a 40% share of the value segment.
“The launch of Sterling 18s is responding to demand for lower-priced alternatives.
“Its competitive price point will help ensure the brand remains a top seller for retailers.”
