JTI is introducing new pack designs and formats across the Hamlet range, drawing on the heritage of the brand.
Rotational designs on selected SKUs will feature fictional characters from the ‘Freeman business empire’. J R Freeman & Son were the original founders of the cigar factory that made Hamlet cigars.
The Hamlet singles 50s drum will be offered as a half outer for the first time, providing retailers with a reduced cash outlay and lower stock holding opportunity. Hamlet miniature 10s are also moving to a more compact tin format.