Timeless look for cigar brand revealed

JTI is introducing new pack designs and formats across the Hamlet range, drawing on the heritage of the brand.

039_Hamlet May 15 horizontal pic whole range pack shot

Rotational designs on selected SKUs will feature fictional characters from the ‘Freeman business empire’. J R Freeman & Son were the original founders of the cigar factory that made Hamlet cigars.

The Hamlet singles 50s drum will be offered as a half outer for the first time, providing retailers with a reduced cash outlay and lower stock holding opportunity. Hamlet miniature 10s are also moving to a more compact tin format.