The current advertising campaign for Tena products is to run throughout 2015 including TV spots for Tena Lady.
Tena Lights will also be promoted through mother and toddler groups.
According to Tena research, one in three women are likely to experience bladder weakness at some stage of their lives.
And it says demand for its protective products will continue to increase.
Brand controller Sue Beck said: “Tena Lady and Tena Lady Mini are key selling lines.
“The brand will be refreshing its packaging and launching a Tena Lady Maxi Night Duo Pack.”