TANGO is now appearing under its new look after a process carried out to modernise and simplify the branding.
Consultant Brandhouse worked with Britvic Soft Drinks to redesign the packaging and Mark Wickens, founder of Brandhouse said: “There is a trend toward simplifying brand offers. This is what the big players across many soft drinks categories are doing in response to the explosion of choice in the sector.
“Although it is also available in Apple and Cherry flavours, the Tango strategy to help simplify the consumer choice is to become the go-to brand for orange.
“The design concept brings this to life though the idea of ‘the anatomy of tang’,” he said.
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