CURRENT and expected trends often influence new product development and Mars reckons a new line in the Galaxy chocolate range will bring a fashion food flavour to a wider market.
Galaxy Salted Caramel is available in a single 48g bar with an RRP of 60p and in a bigger 135g size at £1.39. And it features in PMP.
A spokesperson said: “Mars always looks to innovate and has taken the phenomenally successful salted caramel trend into the mainstream chocolate category.
“It is set to build on the success of Galaxy Smooth Caramel.
“We’ve seen confectionery continue to grow as an affordable treat, offering retailers an opportunity to boost spend.”