IMPROVING consumer confidence could mean a boost to entertaining including, if the weather plays ball, barbecues for families and friends, reckons wine firm CWF.
It anticipates that new blends of wine, upmarket Proseccos, and sparkling wines generally will do well and that there could be an increase in spend per bottle.
On red wine the firm says it expects real interest in Malbec wines from Argentina – they’re up in the off-trade by 35% year on year and good with barbecued meats.
It also sees lower-alcohol wines and wines that are lighter in style as likely to do well this summer– because some people want to control alcohol and/or calorie intake, or simply because they find the products refreshing.
Its lighter British wine range The Straw Hat is now available in a range of sizes including 18.7cl and 3-litre bag-in-box packs. The company says the new 3-litre pack suits parties and get-togethers and stays fresh for up to six weeks after opening.
The firm recommends that c-stores highlight chilled, ready-to-use white, rosé and sparkling wines, keep summer displays simple, and maximise merchandising opportunities around events like Wimbledon and bank holidays.
