A new campaign aimed at young women is promoting spirit drink brand Parrot Bay.
According to brand owner Diageo GB, the campaign, which leads with the strapline ‘Fruity Fun for the Weekend’, meets growing demand among female consumers between the ages of 18 to 25 for sweeter tasting drinks that can be enjoyed with friends.
The £2m multi-media campaign will include a digital partnership with Daily Mail Online and Metro featuring both Parrot Bay Spirit Drink and Parrot Bay Frozen Cocktails in May and June.
