DORITOS has returned to screens with a new advert, encouraging consumers to be ‘bold’.
First airing on ITV, the ad shows a young man eating Doritos at a party before jumping into a swimming pool, arm wrestling two strong men simultaneously, and dancing in a nightclub, ahead of taking part in a sumo-wrestling match.
“We’re excited to launch the new Doritos campaign and we are confident that it will drive sales and growth for the snacks category as well as add excitement in store,” said Michael Walford, Doritos marketing manager.
The TV campaign will be supported by cinema ads, digital activity, and in-store shopper marketing.
