Making a meal of yogurt

MEAL deals provide an innovative way to promote dairy products according to Mike Hodgson, co-founder of yogurt manufacturer The Collective.

He said: “Key trends are healthy, premium quality and convenient dairy options.

The Collective Feb 15 scot_raspberry

“In order to merchandise dairy products to best effect, stores should look to strategically compartmentalise different food display cabinets, for example a create a meal-for-tonight section.

“One way that retailers can incorporate dairy products within a meal solution is to include a single-serve yogurt as a healthy and balanced dessert.

“A particularly popular variety in Scotland has been our Gourmet Scottish Raspberry edition.”

• Arla Foods, the farmer-owned dairy company, has launched Arla Protein into the yogurt category.

The launch is part of the cooperative’s plans to make Arla a leading dairy brand name in the UK over coming years.

Category director Stuart Ibberson said: “Arla Protein is a healthy, fat-free way to a protein fix in just one pot. It will appeal to health-conscious consumers.”

• Fage UK, makers of Total Greek Yogurt, has created a series of TV ads to demonstrate that it can be used as an ingredient in what it calls adventurous but simple-to-make, healthy dishes.

Head of marketing and communications Alison White said: “We want to demonstrate that Total is so much more than a yogurt.”