MEAL deals provide an innovative way to promote dairy products according to Mike Hodgson, co-founder of yogurt manufacturer The Collective.
He said: “Key trends are healthy, premium quality and convenient dairy options.
“In order to merchandise dairy products to best effect, stores should look to strategically compartmentalise different food display cabinets, for example a create a meal-for-tonight section.
“One way that retailers can incorporate dairy products within a meal solution is to include a single-serve yogurt as a healthy and balanced dessert.
“A particularly popular variety in Scotland has been our Gourmet Scottish Raspberry edition.”
• Arla Foods, the farmer-owned dairy company, has launched Arla Protein into the yogurt category.
The launch is part of the cooperative’s plans to make Arla a leading dairy brand name in the UK over coming years.
Category director Stuart Ibberson said: “Arla Protein is a healthy, fat-free way to a protein fix in just one pot. It will appeal to health-conscious consumers.”
• Fage UK, makers of Total Greek Yogurt, has created a series of TV ads to demonstrate that it can be used as an ingredient in what it calls adventurous but simple-to-make, healthy dishes.
Head of marketing and communications Alison White said: “We want to demonstrate that Total is so much more than a yogurt.”
