CADBURY Dairy Milk latest campaign – Free the Joy – is designed to highlight the chocolate bar collection’s range of flavours and textures.
Running through the first quarter of the year, the £7m campaign will include TV advertising, PR activity, outdoor advertising and digital promotions as well as in-store and sampling activity.
Brand owner Mondelez International says the campaign is designed to convince consumers that through exploring the Dairy Milk range they will discover there’s more than one way to “free the joy”.
Matthew Williams, marketing activation director for chocolate at Mondelez International, said encouraging consumers to explore the range will boost sales.
