LEVI Roots’ soft drinks have been re-branded as part of a new look for the entrepreneur’s range of food and drinks.
The new drinks labels incorporate an image of the man himself with the strapline ‘Put some music in your glass’.
As part of the revamp, the range’s no added sugar Coconut Water ‘n’ Lime flavour has been re-named Coconut Cooler and is available in 2L and 500ml sizes.
Other flavours include Caribbean Crush, Tropical Punch and Jamaican Sunset.
Levi Roots brand manager, Nina Uttley said: “Levi Roots is well loved by consumers. An image of Levi on pack will help re-enforce the brand’s authentic Caribbean roots and strengthen brand recognition on shelf.”
Levi Roots Soft Drink, is worth £4.7m and showed 26% year-on-year growth according to Nielsen value sales figures from November 2014.
