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Home Market news Hollywood star spreads the message

Hollywood star spreads the message

Wrigley, Ashton Kutcher, advertising,

HOLLYWOOD star Ashton Kutcher features in the latest TV ad for Wrigley’s Extra.
Part of a year-long £15m campaign, the ad sees Kutcher out to impress on a date only to be unexpectedly interrupted by what’s described as a  deranged pizza that has overstayed its welcome.
Sue Cobbledick, Wrigley Oral Care marketing manager said: “Ashton has a terrific sense of humour and is the perfect choice to help us deliver the oral care message in a fun, light-hearted way.”
Kutcher said: “The ad has got a great message .
“We can’t always brush our teeth after every meal and snack, but it’s easy to chew gum instead to get rid of the food that lingers a little too long around the teeth. Just make sure it’s sugarfree.”
The 20-second ad was shot in Los Angeles and will be shown globally except for North America.