WHITWORTHS has redesigned its snacking range in a bid to appeal to health-conscious consumers.
The new design of its snack packs of dried fruits highlights that each can be counted as one of a consumer’s ‘five a day’. Calorie content is listed on the front.
Catherine Hicks, marketing manager, said: “Calorie conscious snackers are hugely important customers for convenience retailers, and by realigning our products with evolving customer preferences we hope to make our food-to-go offering attractive and exciting.”
