Amber goes for gold


INDEPENDENT retailers can share £7,500-worth of stock in a golden ticket promotion from JTI. The 200 tickets are hidden in random outers of price-marked 20g Amber Leaf Signature Blend.
Selected at random, 15 of the 200 retailer entries will win £500 worth of Amber Leaf stock, with the remaining 185 retailer entries receiving £5 Love 2 Shop vouchers.
POS including A2 posters and wobblers will communicate the competition in the