The campaign is supported by retailer leaflets and advertising on Londis’s online platform. Super Six will also be supported by national advertising of the products on offer.
Londis retail director John Pattison said: “Super Six is a great campaign which, working with leading brands, we have invested in heavily to give retailers market-leading prices on key brands and products.
“Ensuring that retailers have a few standout offers, alongside their broader promotions, helps drive shopper recognition of Londis’s value credentials as well as that all important footfall and increased basket spend.”
