RYO seeks organic growth

THE UK’s first RYO product to feature organically grown tobacco, Amber Leaf Signature Blend, arrives on shelves this month.

RYOProducer JTI says it’s a first in European RYO and responds to interest in organically grown tobacco from over 70% of existing adult smokers. The new line will be available in two packs: a 10g three-in-one crush proof box including papers and filters and a 20g pouch with papers. Both will be available in PMPs, at £3.65 and £6.99.
Also this month Amber Leaf has limited-edition packs featuring a letterpress design – available on its 12.5g crush proof-box as well as on 10g, 25g and 50g pouches.