Highland giant launches snack meals range


FOCHABERS-based family-run food manufacturer Baxters has branched out with two new ranges of instant hot meals using some distinctly non-Scottish recipes.

Baxters Meal Pots have four flavours in the range: Vegetarian Three Bean & Chipotle Pepper; Malaysian Inspired Chicken Laksa; Smokey Mixed Bean, Chicken & Quinoa; and Italian Style Sausage & Mixed Bean.
Most contain two, five-a-day portions. They are high in protein and contain less than 220 calories per serving, to appeal to health-conscious females looking for a guilt-free but filling meal.
The second range is in the company’s Fray Bentos portfolio.
Hunger Bursters are aimed at men who want a quick, satisfying meal and include: Chicken Curry & Rice: Beef Stew & Dumplings; Bolognese & Pasta; Chilli Beef & Rice; and Meatballs & Pasta.
A £1.5m print media campaign will be used to support both ranges.
Jaspal Chada, marketing director for Baxters, commented: “Innovation is one of our key strategies and we are constantly looking to develop our brands, introduce new products and appeal to ever-evolving consumer lifestyles.
“These ranges of instant hot meals tap into the growing trend for eating on the go or alone, which we expect to continue.”